Analytics & CRO that move the needle.
Making decisions on dirty data is worse than not measuring. We clean analytics, build serious experimentation and turn data into product decisions.
We start with the technical foundation: GA4 server-side, Conversions API, deduplication, quality events. Without that, data lies and tests are noise.
Then we build a serious experimentation programme: hypothesis framework, A/B tests with statistical power, holdouts and catalogued learnings.
- GA4 + GTM audit
- Server-side setup (Conversions API, sGTM)
- Live dashboards (Looker Studio + DataForm)
- Experimentation framework (hypothesis, metrics, holdouts)
- 12+ A/B tests per month
- Funnel + drop-off analysis
- Heatmaps + session replay (Hotjar / Clarity)